challenge
BrightShift was evolving, shifting its focus to provide entry-level certification testing for specific organizations, but their existing website no longer reflected this new direction. They needed a refreshed website that stayed true to their branding while clearly showcasing their updated services.
insight
BrightShift wasn’t lacking in innovation—it just needed a clearer way to showcase its evolving services and digital marketing that flowed seamlessly with their already established brand identity.
solution
To help BrightShift navigate its transition, we created a comprehensive brand strategy book covering their story, audience, competitors, and marketing direction. We designed a custom WordPress website with SEO-driven copy, custom icons, and 2D vector graphics for the education audience. To expand their reach, we crafted social media content and developed an email marketing strategy to keep their audience informed. Through strategic design and messaging, we positioned BrightShift as the go-to solution for seamless certification testing.
