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client:

services provided:

overview

Local Lightscapes is an outdoor architectural and landscape lighting company located in Nashville, TN. They specialize in illuminating luxury residential homes with expert lighting design. As a brand-new business relying on word of mouth, they came to us in need of a professional logo to establish their brand identity and begin marketing their services.

challenge

Local Lightscapes needed more than just a logo—they needed a full brand identity that would set them apart from their competition in a market flooded with lightbulb logos. They wanted a unique, professional design that reflected their expertise while incorporating an earthy color palette. In addition to multiple logo variations, they also needed realistic mockups to visualize their branding on truck wraps and marketing materials.

insight

Local Lightscapes specialized in outdoor landscape lighting, so it was only natural to draw inspiration from nature. The oak tree, a strong and enduring symbol found throughout Tennessee, became the perfect foundation for their logo—representing both their craftsmanship and the lasting impact of their work.

solution

We created a versatile color palette that appealed to both male and female audiences while staying true to their earthy aesthetic. The oak leaf logo reinforced their expertise in outdoor lighting, providing a strong visual identity that set them apart. To build brand awareness, we designed a tasteful truck wrap featuring their new branding, ensuring Local Lightscapes made a lasting impression in their community.
"Design In Flow perfected the brand identity for my company and I am forever thankful! They brought my ideas to life and asked questions that allowed me to think outside the box. Sam & Val are very professional & enjoyable to work with! "
Reece Bradley
Local Lightscapes
  • All
  • Brand Strategy
  • Identity Design
  • Website Development