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overview

Merkaba Yoga and Wellness Studio is a holistic space dedicated to helping individuals build strength, flexibility, and inner peace through yoga, meditation, and personalized wellness services. As a brand-new business preparing for its grand opening, they needed a thoughtfully designed logo and a gender-inclusive color palette to establish their identity, outfit their studio, and begin marketing online.

challenge

They wanted a logo inspired by the sacred Merkaba geometry symbol but needed a design that was uniquely their own. They also sought a gender-inclusive color palette that created a welcoming and balanced atmosphere, ensuring that anyone—regardless of gender—would feel at home in their studio.

insight

The Studio needed a brand identity that felt both calming and inclusive, so we crafted a cool-toned color palette of blues and purples that resonated with all genders. For the logo, we reimagined the traditional Merkaba symbol with a unique 3D layering of triangles, creating a design that was both distinctive and deeply connected to the project vision.

solution

We created a calming color palette of purples, blues, and creams to ensure a welcoming, gender-inclusive atmosphere for Merkaba Yoga and Wellness Studio. The custom Merkaba logo served as the final piece, seamlessly connecting the brand’s name, symbol, and mission. Through detailed mockups, the studio owner could fully envision the brand in action—on studio walls, social media, and marketing materials—giving her confidence in launching her new wellness space.
"I could not have asked for a better experience. Design In Flow helped me create a beautiful and articulate brand that I couldn't have done on my own. Everything was structured neatly and executed in a timely manner! Could not recommend a better group!"
Brittany Harris
Merkaba Yoga & Wellness Studio
  • All
  • Brand Strategy
  • Identity Design
  • Website Development